The QIWI Group has been working on making payment for all sorts of goods and services easy, accessible, intuitive, and time-effective for over 10 years. In other words, QIWI now offers an integrated payment service that employs all of the most commonly used tools and technologies. QIWI users are able to process payment by means of both cash and electronic money, as well as via their personal bank accounts, mobile phone accounts, and with social network currencies. The QIWI Group makes all of these transactions most accessible thanks to its terminal network (the largest in the world), as well as its convenient electronic wallet system and its virtual and plastic bank cards.
The slogan of the payment service is: "QIWI is against queues and in favour of personal freedom".
The QIWI Group was founded on the basis of two payment systems — the "e-port" and the "OSMP". It was those two systems that formed the new QIWI brand. The year that saw the first production of payment terminals working with the Touch* technology became the first year in the official timeline of the global QIWI business.
The new payment terminals emerged on the borderline between two payment technologies — the POS terminals and the card vending machines that sell scratch-cards; they are known today as the QIWI terminals.
The payment services expanded into the market of the near abroad.
The QIWI consumer brand was born, and the QIWI Wallet service was introduced, enriching the QIWI experience with a whole new range of opportunities. The users got access to online payments, including those processed via smartphone and tablet applications. A wide selection of means to top-up one's personal QIWI Wallet became available: bank cards, mobile network provider's accounts, cash at terminals, and social network currencies.
The first virtual QIWI Visa card was introduced.
The QIWI Group incorporated a retail bank, rebranding it as QIWI Bank.
The international corporation of Mitsui becomes one of QIWI’s shareholders. It is also the introduction year for the first plastic card named QIWI Visa Plastic, which can be used to pay for offline transactions with electronic money.
The QIWI Group operates the QIWI payment services (terminals), the QIWI Wallet (e-commerce), the QIWI Advertising (advertising via payment terminals that is currently one of the top-5 media platforms by audience exposure), and the QIWI Bank (CJSC).
Visa and QIWI announced a strategic partnership, in consequence of which QIWI Wallet started to work under the new brand – Visa QIWI Wallet.
The founding members of the QIWI payment services include Otkritie Bank, the QIWI Group Management Board, Melqart Asset Management (UK) LTD, Platinum Asset Management and the Mitsui & Co., Ltd.
Audit services are provided by Ernst&Young.